Verve. Dynamism. Knowledge. Passion. Perfection. Leadership. These are some of the many qualities of the multi-faceted Priti Gupta. Straddling the worlds of business and arts with ease and innate grace, Priti radiates calm confidence, inspiring everyone around her to perform beyond expectations. Awarded on several platforms by dignitaries like Shri Narendra Modi, Shri Amit Shah, she has won Woman Leader of the Year by NDTV and by Zee business for her contributions in the field of commodities. Priti combined her love for films with her business acumen and launched Ishka Films to make content driven, meaningful, credible cinema. Her incredible leadership skills and her drive for perfection aims to ensure that Ishka reaches the heights it is destined to.


With over 30 years of experience in the Indian film industry, Ashok Ahuja is a knowledgebank on the craft and dynamics of film making. Having worked on several big banner movies like Ready, Murder 2, Jism 2, Housefull, Dabangg and through his stint with Percept Picture Company as Director – Distribution, he is an ocean of knowledge on film distribution and marketing. His enthusiasm and passion for films is as infinite as his connections within the industry. His razor sharp sensibilities about what works in the industry is the foundation for Ishka Films and will make every project deliver seamlessly and profitably.


With over 15 years of experience, Poonam Punjabi has gathered deep insights into the entire process of film-making. Having worked with acclaimed directors including Priyadarshan, Rahul Dholakia, Pria Shamin Desai, Chandrakant Kulkarni and Nagesh Kukunoor, during her long stints with Percept Pictures and UTV Television, Poonam has created a name for herself in the industry. Her expertise in line production, budgeting and the ability to execute the job with perfection, together with her commitment and hard work makes her one of the strongest pillars of Ishka Films.